Getting traffic online is a must for an affiliate marketer. There are different options to choose from when it comes to attracting traffic. Free traffic can seem like a better option because you don’t have to pay for it, but there are benefits you can get from paid traffic that you can’t get from free traffic.
With free traffic, you have to wait for a long time before you can start getting results. This is why you should not put all your efforts into free traffic. There is a lot of competition, and this is why it takes time for you to build. You end up investing a lot of time without knowing whether you will get results or not.
Why should you choose paid marketing?
Free traffic is challenging because you are competing with websites that have more authority than you. This is not a problem you have to deal with when you use paid traffic. You will see results as soon as you launch your campaign. You will have the chance of getting your content to your prospective clients in a short period of time. You don’t have to wait for your articles to rank high on Google.
Better ad targeting
When you optimize your pages for SEO, you will end up attracting visitors that are not interested in what you are offering. People will be visiting the page and reading the content and not clicking on the affiliate link to buy. With paid traffic, you have highly targeted traffic that can easily convert into paying customer, follower, or loyal reader.
Higher conversion rate
Paid marketing gives you the chance of focusing on things that are going to convert your target audience. You don’t have to waste a lot of time trying to get your content to your prospective customers. Higher conversions translate to more sales.
You don’t need to spend a lot
Many people think that you need to get started with a lot of money if you are interested in paid marketing. You can easily get started with paid marketing with a couple of dollars. You don’t need to spend thousands of money when getting started. Start with a small amount then increase your investment with time. You will be able to know what works and what doesn’t without losing a lot of money. Once you know what works, you will get great results.
Some common paid traffic sources are;
This is the most popular source for affiliate marketers. This will allow you to display your ad when someone searches a given keyword. Many marketers have used Google and seen great results. People go to a search engine before deciding to buy a given product or service.
Facebook and Instagram Ads
Facebook is the most popular social media platform with more than 2 billion users. With Facebook, you can target a specific audience, which makes it easier to convert them to paying customers. You can place Facebook Pixel on your site so you can catch the attention of people who have visited your page. Instagram is a great tool for targeting millennials.
The John Crestani course called the super affiliate system is all about teaching you the best ways to take advantage of paid advertising methods.
Paid traffic is a good idea because you will see the results immediately. You will also know what works and what doesn’t without losing a lot of money.